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Ms. Rassen has been innovative in all areas of her work, including growing a small mental health clinic into a large social service agency. She is one of a handful of leaders who has shaped the family support movement in the U.S. and proven that non-profit does not mean "no profit."
She has been instrumental in creating San Francisco, Bay Area regional, and national organizations solely devoted to the principles of family support, a strengths-based model of intervention that is rooted in partnerships between professionals and clients, based on respect and equality. Ms. Rassen brings to her approach a blend of business acumen and a passionate desire to serve. Using the best of modern business practices, she has brought new ideas and approaches to organizational and human resource development to all of her efforts. Her expertise is in many areas: institutional advancement: Shaping an organization's future and aligning future directions with resources and strategies. successful fundraising: Setting and achieving goals; building relationships with individuals and foundations; obtaining grants. effective internal structures: Creating systems, resource development and management; establishing written policies and procedures. getting ahead of the curve: Anticipating and creating opportunities for growth. business development: Converting ideas into self-sufficient service components. developing services: Implementing proven approaches to long-term sustainability. outcomes-based quality assurance and improvement: Creating and implementing internal systems; benchmarking objectives; generating handbooks and documents. personnel management: Developing employment handbooks, job descriptions, and employee evaluations; ensuring employee satisfaction. leadership at its best: Coaching executive directors in providing vision and direction. financial planning and management: Building reliable relationships with funders and payors; budgeting and forecasting; developing results-based grant proposals. creating and managing an effective board of directors: Ensuring a well-functioning, committed Board. marketing products and the institution: Developing and implementing effective promotional strategies. start-ups: feasibility studies, projections and initiating new non-profit enterprises. turn-arounds: correcting operational, staffing and board-related problems; restoring a positive bottom line |